Campaign Monitor by Marigold

Small & Midsize Business (SMB) Forecast: The 2023 Consumer Trends Index

Consumer attitudes and trends for small and midsize businesses

It has never been more important for marketers for small and midsize businesses to be one step ahead of consumer trends. As we finally bid farewell to the pandemic, a potential recession hangs over the globe threatening to bring more worry and monetary pressures to consumers. 

That is why we surveyed over 6,000 global consumers — to learn what they expect from the businesses they engage with. The breadth of data, combined with advice and supporting content will empower small to midsize business marketers to deliver relationship marketing strategies that foster long-lasting connections with its customers. 

In these times of uncertainty, brands need to be able to cut through the noise to reach consumers — this report is a must for any forward-thinking SMB marketer.

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Get the Latest Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, and Brand Loyalty

The Consumer Trends Index 2023: Global Report

The Consumer Trends Index 2023: Global Report
This exclusive global research explores the key consumer trends driving purchase decisions in 2023, as well as the most impactful channels for making connections and the data consumers are willing to share in return for a more personalized experience of the consumer lifecycle.  
Download the global report →

The Consumer Trends Index 2023: U.S. Report

The Consumer Trends Index 2023: U.S. Report
This U.S. specific data covers attitudes and trends across personalization, privacy, email, SMS, mobile behavior, loyalty, privacy, cookies and so much more.
Download the U.S. report →