Global Media & Publishing Forecast: Consumer Trends Index 2023
It has never been more important for marketers in media and publishing to be one step ahead of consumer trends. As we finally bid farewell to the pandemic, a potential recession hangs over the globe threatening to bring more worry and monetary pressures to consumers.
That is why we surveyed over 6,000 global consumers — to learn what they expect from the media and publishing brands they trust. The wide range of data, combined with advice and supporting content will empower media and publishing marketers to deliver relationship marketing strategies that foster long-lasting connections with its customers.
In a world impacted by news fatigue and an erosion of trust in journalism, the future of the media landscape is decidedly sunny — this report is a must for any forward-thinking media and publishing marketer.
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Get the Latest Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, and Brand Loyalty
The Consumer Trends Index 2023: Global Report
This exclusive global research explores the key consumer trends driving purchase decisions in 2023, as well as the most impactful channels for making connections and the data consumers are willing to share in return for a more personalized experience of the consumer lifecycle.
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The Consumer Trends Index 2023: U.S. Report
This U.S. specific data covers attitudes and trends across personalization, privacy, email, SMS, mobile behavior, loyalty, privacy, cookies and so much more.
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