Consumer Trends Index 2023
Consumer attitudes and trends for agencies
It has never been more important for agency marketers to be one step ahead of consumer trends to best service their clients. As we finally bid farewell to the pandemic, a potential recession hangs over the globe threatening to bring more worry and monetary pressures to consumers.
That is why we surveyed over 6,000 global consumers — to learn what they expect from the brands they do business with. The breadth of data, combined with advice and supporting content will empower agencies to deliver relationship marketing strategies that foster long-lasting connections with its customers.
In these protracted times of uncertainty, consumers will favor brands they consider themselves loyal to — this report is a must for any forward-thinking marketer looking to strike the perfect balance between best-practice standardization and meeting clients’ unique needs.
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Get the Latest Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, and Brand Loyalty
The Consumer Trends Index 2023: Global Report
This exclusive global research explores the key consumer trends driving purchase decisions in 2023, as well as the most impactful channels for making connections and the data consumers are willing to share in return for a more personalized experience of the consumer lifecycle.
Download the global report →
The Consumer Trends Index 2023: U.S. Report
This U.S. specific data covers attitudes and trends across personalization, privacy, email, SMS, mobile behavior, loyalty, privacy, cookies and so much more.
Download the U.S. report →