It has never been more important for agency marketers to be one step ahead of consumer trends to best service their clients. As we finally bid farewell to the pandemic, a potential recession hangs over the globe threatening to bring more worry and monetary pressures to consumers. 

That is why we surveyed over 6,000 global consumers — to learn what they expect from the brands they do business with. The breadth of data, combined with advice and supporting content will empower agencies to deliver relationship marketing strategies that foster long-lasting connections with its customers. 

In these protracted times of uncertainty, consumers will favor brands they consider themselves loyal to — this report is a must for any forward-thinking marketer looking to strike the perfect balance between best-practice standardization and meeting clients’ unique needs.