The Ultimate Guide to A/B & Multivariate Testing: Marketing Emails
Testing is the process in which we can find actionable learnings by asking (and answering) questions. By using structured design and evaluation, we can learn what does and doesn’t work with a certain level of confidence. Testing can also help us optimize creative, content, frequency and acquisition. But testing cannot optimize these things automatically.
Get your copy of The Ultimate Guide to A/B & Multivariate Testing: Marketing Emails to identify where to start in defining your own A/B testing plan, and learn how to digest results and implement action items.