Campaign Monitor by Marigold

The State of Brand Loyalty in the U.S. in 2023

Exclusive data on what turns one-off purchasers into loyal brand advocates

U.S. consumers love loyalty programs and are participating more than ever before, so if you’re not offering one, you’re leaving sales on the table and risking your customer being wooed by a competitor.

The heart of loyalty is not merely the cheapest price-point, but a brand that fosters community, recognizes the customer as an individual, and delivers content and product recommendations that reflect this. 

This report will provide you with exclusive data from over 1,500 U.S. consumers, on what they expect from loyalty programs, the cost of getting loyalty wrong, why they have switched to a competitor and how they can be won back.