Campaign Monitor by Marigold

Creative Testing: A Simple Guide for A/B Split Ideas

A/B testing different variables in marketing emails offers brands the opportunity to make the most of their campaigns.

By creative A/B testing, brands are able to make informed decisions about the different components of their emails based on science and data, continually improve and direct their marketing efforts appropriately, and enable those actionable processes.

In our new email testing guide, Creative Testing: A Simple Guide for A/B Split Ideas, you’ll find examples of variables you can test on segmented audiences, from subject line length to CTAs and content order.

Use this in-depth guide to get the fresh ideas you need to start testing your email marketing efforts now.