From small businesses to enterprises, relationship marketing can help create meaningful connections with customers that lead to increased loyalty and more revenue. Yet 30% of customers report receiving "creepy" personalization based on data they didn't knowingly share. The key is in collecting and using data in a way that consumers feel understood and respected as individuals while you create that data. Some brands are tapping into a suite of tools that power these relationships, from engaging new subscribers to converting potential customers into loyal brand advocates.

How are you getting data that creates sustained customer engagement? Download this infographic to find out why that matters and how to best leverage that experience for new customers.

Topics include:

• Why value exchanges are crucial
• Utilizing all marketing channels to nurture relationships
• Building trust to brand loyalty