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3 Creatively Cool Ways to Personalize Subject Lines

As a marketer, you don’t need us to tell you that capturing your audience’s attention with your subject line is imperative. What we can tell you, however, is according to our 2024 Global Consumer Trends Index, 85% of consumers appreciate brands treating them as individuals.

So how can you apply this information to your subject lines and go from good open rates to good conversion rates?

Download 3 Creatively Cool Ways to Personalize Subject Lines to learn:


  • 3 actionable insights to boost your email performance immediately
  • Ways to recognize past purchases and interests in a way that doesn’t creep people out
  • Fun ways to acknowledge and celebrate major life events – like birthdays