Making the Switch to a New Email Marketing Platform
There is certainly no shortage of martech options in the marketplace today. Despite the evolving landscape of vendors and solutions, email marketing reigns supreme for both acquiring new prospects and nurturing long-term customer relationships. In fact, a remarkable 52% of consumers have made a purchase from an email within the last year, outperforming social media ads, banner ads, and SMS.
However, relying on email marketing alone is not enough. To thrive in our digital landscape, you need a martech stack that empowers you to scale confidently and future-proof your business.
That's where we come in – we're here to help you figure out exactly what you need.
- The benefits of a new email marketing platform
- How to evaluate your current email marketing technology
- How to make the business case internally