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The Ultimate Guide to Marketing to Gen Z

As a digital marketer, you’re probably familiar with the doomsday warnings about marketing to the upcoming generation, Generation Z, which includes anyone born after 1995: They don’t check their email, they have the attention span of a gnat, and they’re killing any business that isn’t online.

We've put together a guide to learn about the ways Generation Z interacts with email and other digital marketing platforms and how you can better engage them.