A Look Back on 2021 Email Benchmarks

Almost everything in 2020 was affected by COVID-19 and email marketing was no exception. Take a look back on 2021's email benchmarks to see how things changed from previous years—a major increase in total emails sent as well as increased opens—and these changes led to better results for almost every industry.

In this guide, Campaign Monitor breaks down our key findings from the 2020 data—such as which industries saw the greatest spike in their averages, which saw the lowest unsubscribes, and more—and provide actionable steps for you to capitalize on the momentum or start catching up with your peers.